Google Analytics Rolls Out Phone Call Conversion Tracking

For the first time Google Adwords now tracks people who click on your ad and then call your business using the phone number on your website.  Tracking phone calls by the campaign has always been a challenge for internet marketers.   Now, by following a few steps and placing a snippet of code on your website you can display a unique phone number to your adwords campaign visitors while showing your normal phone numbers to non-adwords visitors.

For businesses interested in measuring the return on their adwords campaigns and ppc management, phone calls has long been a missing piece of the puzzle.

How long until we can track phone calls from any source?

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