Search engine ranking variables
Virtually every aspect of a web page is considered by the search engines. Bruce Clay, credited with popularizing the term "Search Engine Optimization" suggests there are over 200+ variables considered by major search engines. This information is guarded closely by the engines, so we are left to speculate. However, we do have an inkling as to which search engine ranking variables are most important: Title Tag Page Name Page Content Headers Incoming Links Link Text Also, the number of pages in your site is a variable in your search engine rankings. Why? if a site has 10,000 pages related to a subject, it very likely offers better information than a site with five pages on the same topic. |
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