| PPC (Pay-Per-Click) Marketing
Google adwords is the biggest Pay-Per-Click PPC service, offering solutions for advertisers and website publishers who wish to offer ads. Pay per click is the best quick-fix for a website with no traffic. In a matter of days you will start seeing traffic at your site. However, Pay per click is the most expensive form of internet marketing. The cost per click varies from $0.05 to $20.00 depending on the type of site. For example, a link to a site selling cars will pay more than an ad for a "Free Poetry Contest." PPC is the lifeblood of many websites, but real success online is determined by your search engine placement in search results. Search engine optimization is the technique used to get these results. |
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