Link popularity

Links are a key ingredient to your success in marketing online. It is a combination of the total number of links and the quality of these links which is important.

The quality of a link is determined by the site's popularity and also on it's relevance to the topic your site covers.

It's good to have lots of links, but too many links from irrelavant sites starts to look like spam to the search engine.

Quality is a measure of both popularity and relevance, meaning a link from a industry leading related site is far more valuable than 50 links from off-topic sites.

The number of links is important both internal at your website as well as the external links your site has, that is links from other sites.

The greater the number the more links - both internal and external links - The more pages, the more links the greater the avenues by which visitors can find you.

Remember, the world wide web would just be a bunch of documents if it wasn't for links. Links ARE what makes the web the web, and it is extremely important in achieving top rankings.