Pay Per Click PPC means advertisers pay for every visitor they receive instead of how often their advertisement is shown. You know them as the "sponsored ads" you see on the right side of a search engine result page and on websites across the internet. To see how search engines collaborate to deliver PPC ads to different search engines check this out .

Why Pay Per Click? Search engine optimization focuses on Google's free search results but it can take months to see improvement in the best of situations. Also, some phrases are so well established you will never rank for them without a six figure budget and a whole lot of time. If you want traffic immediately pay per click is the solution. One click for your favorite phrase can cost from $0.10 to $5 and much higher in extreme cases.

Click here to find out what a dramatic difference professional PPC campaign management can make on a pay per click campaign.