| PPC search marketing networks compared
#1 in Traffic : Adwords #2 in Traffic : MSN AdCenter #3 in Traffic : Yahoo! Search Marketing Google Benefits MSN benefits 90% of MSN users have made a purchase in last 6 months Target by age,gender,location, time of day Allows direct linking 10% market share, but less Advertisers than Yahoo! and Google MSN AdLabs MSN AdCenter Blog Yahoo Search Marketing At long last Yahoo! revamped their ad network to add some good features to a network that already: Had the largest audience & large consumer audience The 2nd largest marketshare, 2x more than #3 MSN That is syndicated on CNN, altavista, iVillage, and more. New Features Geo-targeting Ads no longer just based on bid price Run split ads Improved ad interface Remember Yahoo! ads are now only 70 characters long (your old ads will get truncated)!. Also keyword matching is not as flexible as MSN or Google, editorial reviews can be inconsistent, low-quality syndication partners. More info check out Yahoo Search Marketing Blog |
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