The Internet offers a lifetime of reading on the topic of online marketing. Unfortunately, the best course of action is prone to change!
The big picture, however, doesn't change as often, so in addition to our
search engine marketing services, IWS offers a brief overview of the Internet marketing realm.
By creating many tributaries (links) by which visitors can reach your site you will see your stream of visitors grow. Often times tributaries will continue to deliver visitors for years!
The most basic rule is known as the golden law of web marketing:
Content is King!
It's simple. The more content you offer, the more reasons there are for people to visit your site.
The better the information you offer the more people will link to you.
Each link carries multiple benefits.
First, links bring traffic. Second, additional links increase the "popularity" of your site, a key ingredient in your search engine rankings.
How does Google decide who to rank you ask? Answering this question is known as
search engine optimization (SEO) .
Search engine optimization -
SEO is one of the
fundamentals of internet marketing . Search engine optimization services can run from $10,000 to six figures!!!! Why? Search engines bring proactive and highly targeted customers to your business. With SEO a big up-front investment will return targeted traffic indefinitely. Plus, studies show top search engine rankings translates into high credibility!
Your site's popularity is determined by the the number and quality of your organic links
(not including other search engines). Google does it's best to not consider paid links, however many types of paid links can benefit your perceived importance in your field. So, what's the best approach, you ask? Well, in 2000 it was link exchange, in 2008 it's linkbait!
Linkbait is content that's "viral," content so good everybody links to it, or watch it, or listen, or read... Press releases are a great way to launch linkbait, but your compelling content, or links to it can be submitted where ever you go, forums, blogs, craigslist, email, etc..
So far we have covered free sources of traffic, but there are plenty of
paid Internet marketing strategies
.
- PPC Campaigns : Website owners buy advertising space from Google but only Pay Per Click meaning a visitor lands on your website. Advertising platforms including Google, Yahoo!, MSN offer PPC advertising on websites across the Internet
- Media Buys : Purchase links on leading sites across the Internet.
- Co-registration : Opt-in on steroids!!! Buy leads from leading web properties.
Contact us to find out how we can help you.