Online marketing information
The Internet offers a lifetime of reading on the topic of online marketing. Unfortunately, the best course of action is prone to change! Some things, however, never change, so in addition to our search engine marketing services IWS, a portland oregon internet marketing company offers a comprehensive overview of internet marketing.
Think of a website's traffic as a river. By creating many tributaries (links) by which visitors can reach your site you will see your stream of visitors grow. Often times tributaries will continue to deliver visitors for years!
The most basic internet advertising rule is known as the golden law of web marketing:
Content is King!
It comes down to this . The more content you offer, the more reasons for people to visit your site. This increases traffic in several ways. First, the more information you offer the more people will link to you. Each link carries multiple benefits. First, links bring traffic. Second, additional links increase the "popularity" of your site, a key ingredient in your search engine rankings.
As of 2008 Google served around 70% of the searches across the Internet
making it one the best place to find your links! How does Google decide who to rank you ask? Answering this question is known as search engine optimization (SEO) . Search engine optimization - SEO is one of the fundamentals of internet marketing . Search engine optimization services can run from $10,000 to six figures!!!! Why? Search engines bring proactive and highly targeted customers to your business. With SEO a big up-front investment will return targeted traffic indefinitely. Plus, studies show top search engine rankings translates into high credibility!
Your site's popularity is determined by the the number and quality of your organic links
(not including other search engines). Google does it's best to not consider paid links, however many types of paid links can benefit your perceived importance in your field. So, what's the best approach, you ask? Well, in 2000 it was link exchange, in 2008 it's linkbait! Linkbait is content that's "viral," content so good everybody links to it, or watch it, or listen, or read... Press releases are a great way to launch linkbait, but your compelling content, or links to it can be submitted where ever you go, forums, blogs, craigslist, email, etc..
So far we have covered free sources of traffic, but there are plenty of
paid Internet marketing strategies
. - PPC : Pay Per Click advertising from Google, Yahoo!, MSN & sites across the Internet
- Media Buys : Purchase links on leading sites across the Internet
- Co-registration : Opt-in on steroids!!! Buy leads from leading web properties.
We are a Portland Internet marketing firm , but we provide services world-wide. Find out more about our strategic internet marketing campaigns .
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