1) InSites content management tools give non-technical users the ability to create, delete, and edit pages within their website, as well as tools to edit the site's navigation menu.

2) InSites databasing features provide tools to shape, populate, and maintain a database within their website.

Equally important is that InSite is a search engine friendly software solution. Many systems claim to be search engine friendly but it just means your website can be crawled and indexed by the search engines. However, InSite works with basic .html files, also known as search engine candy. Instead of urls like http://www.domain.com/display.asp?type=product&ID=8385992W9385, InSite lets you create pages like http://www.domain.com/discount-widgets.html.

We know that the simplicity of having a dynamic web solution is not worth it if it cripples your search engine marketing campaigns.