Digital Marketing Agency

There is a lifetime of reading on the topic of digital marketing. Worse, the best course of action is prone to change.

The big picture, however, doesn’t change as often. In addition to our search engine marketing services, IWS offers periodic insights into digital marketing through our twitter, facebook, and google+ pages.

Digital Marketing Overview

Think of your website’s traffic as a river. The greater the number of tributaries and the larger the size of the tributaries, the more water runs in the river. Your goal is to create many tributaries by which your visitors can use to reach your site. This is daunting because the internet is a big place. The good news is, once in place, your tributaries will often continue to deliver targeted visitors for years.

The most basic rule is known as the Golden Law of digital marketing:

 

It’s simple. The more content you offer, the more reasons there are for people to visit your site.

The better the information you offer the more people will link to you.

Each link carries multiple benefits.

First, links bring traffic. Second, additional links increase the “popularity” of your site, a key ingredient in your search engine rankings.

How does Google decide who to rank you ask? Answering this question is known as search engine optimization (SEO) .

Search engine optimization SEO is one of the fundamentals of digital marketing. Search engine optimization services can run from $10,000 to six figures!!! Why? Search engines bring proactive and highly targeted customers to your business. With SEO, a big up-front investment will return targeted traffic indefinitely. Studies show top search engine rankings translate into increased credibility for your brand.

Your site’s popularity is determined by the the number and quality of your organic links

(not including other search engines). Google does it’s best to not consider paid links, however many types of paid links can benefit your perceived importance in your field. So, what’s the best approach, you ask? All of them to some degree. The best source of traffic? Search engines because it is highly targeted and ‘incoming’ meaning people are actively looking for certain information, services, or products. Therefore, search engine marketing including search engine optimization and ppc management are the backbone of any serious digital marketing campaign.

Linkbait is content that’s “viral;” content so good everybody links to and recommends to their friends. Press releases are a great way to launch linkbait, but your compelling content, or links to it can be submitted where ever you go, forums, blogs, craigslist, email, etc.

So far we have covered free sources of traffic, but there are plenty of paid digital marketing strategies.

  • PPC Management : Website owners buy advertising space from Google but only  Pay Per Click meaning a visitor lands on your website. Advertising platforms including Google, Yahoo!, MSN offer PPC advertising on websites across the Internet
  • Social Media Marketing Campaigns Facebook, Twitter, Instagram, LinkedIn
  • Media Buys : Purchase links on leading sites across the Internet.
  • Co-registration : Opt-in on steroids!!! Buy leads from leading web properties.

Contact us to find out how we can help you.